Habit.ly
2026
A gamified phygital (Physical + Digital) platform that makes sustainability engaging, rewarding, and accessible for families.
Overview
A gamified phygital (Physical + Digital) platform that makes sustainability engaging, rewarding, and accessible for families.
Habit.ly focuses on designing a gamified phygital (Physical + Digital) platform that makes sustainability engaging, rewarding, and accessible for families. The ecosystem transforms traditional green education into an interactive experience through quizzes, physical "Home Missions," and real-time streaks. It caters to three categories: Primary Students, Teenagers, and Household Managers, helping each group learn at their own pace.
Problem / Solution
Sustainability education often remains abstract and disconnected from daily household routines, leading to a significant "Value-Action Gap" where digital knowledge fails to translate into physical change. Habit.ly addresses this by merging gamified e-learning with tangible household nudges. Our ecosystem pairs an interactive mobile app for knowledge acquisition with a visual A5 manual stationed at the point of action, transforming complex environmental rules into effortless family habits through a seamless phygital feedback loop.
User Journey
Design
Branding & Logo, Physical Booklet, UI Screens
